• Advertising
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      • Advertising

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      • It is everywhere – all the time. Crashing over our senses like an endless hurricane of hype. It assaults our eyes, harangues our ears, and even beckons with scratch and sniff trickery. It is a million desperate shouts of, “Notice me!” and a million more condescending whispers of, “You can’t live without me…” By preying on our insecurities, pandering to…
    • Branding
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      • Branding

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      • Branding requires a strategic focus to maximize benefit and minimize cost. Up until the last century, most people associated the term branding with cowboys and the wild west. Nowadays, branding is all about corporations and wild markets. Instead of focusing on a specific product or service, branding transforms a company’s name or corporate image into its primary selling point. By…
    • Christian Business 2 Business
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      • Christian Business 2 Business

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      • Christians believe in a doctrine of righteousness, justice and compassion. They are given commandments instructing them not to lie, cheat or covet. They are instructed to model their lives after the One who embodies love, compassion and forgiveness. Therefore, Christian business leaders are expected to exemplify the teachings of Christ in their daily transactions. Logically, men and women who claim…
    • Disruptions
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      • Disruptions

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      • As the second decade of the Twenty-First Century drew to a close, the world was filled with optimism. Sure, there were the repetitive stories about wars in the Middle East, Russian election interference claims, threats from Islamic terrorist, and North Korean saber rattling. Despite these news reports, life in the United States was looking up. Crime, hunger, illiteracy, and even…
    • Face2Face
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      • Face2Face

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      • Seventeenth Century English novelist, Samuel Richardson once said. “Where words are restrained, the eyes often talk a great deal.” Imagine how much more difficult it is for us to comprehend the world, when we remain too distant from the objects of our attention to see them at all. When we reduce people to email addresses, customers to profit dollars, and…
    • Healthy Tension
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      • Healthy Tension

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      • Tension…the result of differences. Different goals, objectives, beliefs, expectations, behaviors or outcomes. If we all thought, believed and acted the same, there would be no Tension, no variety, and no connectedness. There would also be an absence of free will, sin, love, grace, law and forgiveness. There would be total harmony in the world, but it would be boring and…
    • Intellectual Property
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      • Intellectual Property

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      • In the not too distant past, success was judged by the herds of sheep or oxen you owned, the amount of land you held title to, the number of workers toiling under your command, or the luxury and expanse of your estates. Wealth was measured only in tangible goods. From these holdings, fortunes were made. Even with changing markets, hard…
    • Meetings
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      • Meetings

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      • Communication is key in business. Collaboration sparks innovation. Shared vision enhances productivity. And quantifiable goals help companies measure their progress. These are all undeniably positive, but putting them into practice requires one of the least popular tools in corporate America: Meetings. Elise Keith, the author of Where the Action Is: The Meetings That Make or Break Your Organization found there…
    • Storytelling
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      • Storytelling

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      • There are so many ways to impart information. Charts, statistics, resumes, fact sheets, definitions, illustrations, videos, websites and more. Yet throughout time, the most effective way to communicate is through the simple art of Storytelling. Using a narrative structure, where characters face challenges has proven to be the most effective and durable form of communication, dating back as far as…
    • Value-Added Products & Services
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      • Value-Added Products & Services

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      • Learn different ways to add value to products and services. We are responsible to our customers and communities, to offer products and services that enhance their quality of life. We are to offer convenience, savings, benefits and helpfulness to others, as part of a value added process. We are prohibited from selling at excessive prices to unknowing consumers or collecting…