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It is everywhere – all the time. Crashing over our senses like an endless hurricane of hype. It assaults our eyes, harangues our ears, and even beckons with scratch and sniff trickery. It is a million desperate shouts of, “Notice me!” and a million more condescending whispers of, “You can’t live without me…”

By preying on our insecurities, pandering to our basest instincts and only occasionally challenging our intellect, it convinces us to spend our hard-earned savings on items we would consider senseless or not worth the value if we paused instead of purchasing more impulsively. It can impose feelings of inadequacy or give us a false sense of superiority. We may sense we are being manipulated, but we don’t put enough effort to escape the temptation, because it is so entertaining and persuasive.

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