This study discusses the value of doing business with other Christian businesses.
Not only are we highly visible to the world as business leaders, as disciples of Christ, we wear the brand of Christianity. And like any successful brand, it must be supported by quality, consistency and excellence of service. Furthermore, the brand of Christ can be easily harmed by the way we deal with customers, vendors and business associates. Especially those who share our faith.
Christian business to business relationships are important to nurture and protect.
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